CRAYOLA

Based on the brief, I approached this as a fast-paced product showcase. I started with storyboards and built an animatic to map out timing and transitions before moving into animating.

Both the products and illustrations were manipulated and designed in Photoshop as individual layers that were synced into my composition in After Effects, where I could animate each element independently while still refining and updating them in Photoshop.

The motion’s timing, easing, and pacing were set to match the track and keep the piece feeling energetic. The spot concludes with a simple walk cycle that displays each medium, tying everything together into a playful conclusion.